Carousel ads are one of the most attractive ad formats on Twitter. With six swipable images and videos in a single tweet, they increase the character limit of traditional posts on microblogging sites.
The format allows advertisers to display multiple products, offers and explain them in a more attractive way.
Advertisers have been able to customize headers and landing pages to direct users to different destinations from a single tweet, resulting in an average 20% increase in click-through rates and a 25% increase in click-through rates for site visit conversions.
It supports campaign objectives, including app installs, web traffic, video views, engagement and reach.
Now to Twitter Shared Some of the best practices on how brands can increase the use of carousel ads for their business.
For starters, advertisers are reminded to use videos and images that tell a coherent story and clearly show the product or service.
The header, copy and call to action should all be included for added context.
URLs and headers can be optimized for enhanced multi-destination functionality.
When mixing media types, it is important to keep the ratio consistent.
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