Over the past 12 months, ByteDance, a Chinese company known for its TikTok app, has spent 1 billion on mobile games on the App Store and Google Play.
According to the sensor tower GuessFollowing the acquisition of gaming studies like Moonton and C4 Connect, ByteDance mobile games have been installed 139 million times over the past year.
Mobile Legends: Bang Bang is its most successful title with over 78 million downloads.
The game has a 56% share of the installation and has grossed $ 318 million, which is 32% of the player’s costs for the company.
Ragnarok X: Next Generation and Sweet Crossing: Snake.io ranks second and third for installation.
Indonesia generated some of the top downloads for ByteDance, with 25% installed, followed by China and the Philippines.
However, Girls Chronicle: Japan was the group’s largest market for player expenses, accounting for 34% of the revenue driven by Idol Heroine.
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