Recently, New Oriental Online's live broadcast platform "Oriental Draft", because the anchor adopts the popular network of "bilingual delivery", the number of fans and total sales in the live broadcast room have soared. In the live broadcast room, New Oriental's English teacher led the live broadcast of goods, and at the same time taught English expressions related to commodity sales. According to @CCTV Finance, the stock price of New Oriental Online has been soaring since the beginning of June, and since June 10, it has risen by more than 300% in a week. It is reported that since the introduction of the "double drop policy", major education and training institutions have started the road of transformation. According to Morgan Stanley's calculations, the non-disciplinary tutoring and education hardware markets, which are based on quality education, will usher in good demand growth. It is expected that the market size will reach 709 billion yuan and 60 billion yuan respectively in 2022. Video data shows that on June 15, the highest number of simultaneous online users in the Dongfang Featured live broadcast room exceeded 610,000; on the afternoon of June 16, the number of fans in the live broadcast room exceeded the 10 million mark; since June, the total sales volume of the live broadcast room has exceeded 200 Ten thousand. 100 million, less than 10 days, the daily sales increased from 750,000 to 62.57 million. On December 28 last year, the official WeChat account of New Oriental announced the launch of New Oriental.
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