Apple on Thursday raised the price of iPhone models in Japan, making the product more expensive for Japanese consumers. In some cases, prices are now up 20%, which may reflect weakness in the local currency against the dollar.
As first reported and confirmed by Nikkei Asia, iPhone prices have just been updated on the Apple Japan website, possibly for retail stores in the country. The Apple Online Store page on the Web Archive confirms that prices have recently been adjusted.
For example, the cheapest iPhone Apple currently offers, the third-generation iPhone SE with 64GB of storage, has risen from 57,800 yen ($423) to 62,800 yen ($459). The entry-level iPhone 13 Pro model with 128GB of storage is now priced at 144,800 yen ($1,060), up from 122,800 yen ($899).
As you can see, iPhone prices in Japan are even lower than in the US. Unfortunately, Japan’s local currency has lost about 15% of its value against the dollar in the past three months, which is ultimately reflected in the prices of imported products.
Despite the price hike, iPhone sales in Japan appear to be doing well. Recent research shows that the new third-generation iPhone SE is in high demand in the Asian country, accounting for 18% of local smartphone sales in April.
In Japan, only the price of the iPhone has risen.
Prices for other Apple products in Japan seem to remain the same for now, but it’s interesting that the company didn’t wait until the iPhone 14 arrives this fall to change prices in the country. Of course, this suggests that the iPhone 14’s launch price in Japan will be higher than last year’s iPhone 13 launch price.
* Apple hikes iPhone prices in Japan, NIKKEI reports $AAPL
– Fast Stock News (@faststocknewss) June 30, 2022
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