In the early morning of June 21, Dai Shan, the general manager of the Tmall 618 project, sent a letter of thanks to the merchants. She said this year's 618 was a success. This year's Tmall 618 has two main goals, one is to make consumers happy, and the other is to make business easier, simpler and longer for merchants. It is understood that more than 260,000 brands have participated in Tmall 618 this year, nearly 300 brands have a turnover of over 100 million, and 100 single products have a turnover of over 100 million. From the continuous, stable and positive growth of Tmall 618, it can be seen that consumer demand has gradually been released, consumption vitality has been further stimulated, business operations have recovered, and the operations of market players have gradually stabilized. As the most important e-commerce promotion in the first half of the year, Tmall 618 has improved the certainty of operation. This year, more than 260,000 brands participated in Tmall 618, and nearly 300 brands had a turnover of over 100 million yuan. In terms of first-class products, there are nearly 100 products with a turnover of over 100 million yuan, nearly 2,300 products with a turnover of over 10 million yuan, and more than 30,000 products with a turnover of one million yuan. This year, there were 618 Taobao live broadcast accounts, an increase of 12.4% year-on-year, and the turnover exceeded.
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